Selena Gomez has long been a voice for authenticity and self-love in an industry often defined by unattainable standards. Through her beauty brand, Rare Beauty, she has created a line that celebrates individuality and encourages people to embrace their unique features. In a candid interview, the singer, actress, and entrepreneur shared the inspirations behind her brand, her personal beauty rituals, and the mantras that guide her life.
The Birth of Rare Beauty: A Brand Built on Inclusivity
Rare Beauty was launched in 2020 with a clear mission: to break down unrealistic beauty standards and create products that enhance rather than mask. Selena explained that she wanted to design makeup that feels like a second skin—not too heavy, not too covering. The formulas are buildable, making them accessible to both beginners and professional makeup artists. She has personally worn Rare Beauty products for photoshoots and music videos, proving their versatility and performance.
The brand's name itself carries a powerful message: everyone is rare and unique. Selena emphasized that perfection does not exist, and the goal is to help people feel confident in their own skin. This philosophy resonates deeply with her own journey of self-acceptance, which has been shaped by public scrutiny and personal challenges.
Selena's Simple Skincare and Makeup Routine
Despite her fame, Selena's daily beauty routine is surprisingly minimalist. She starts with a gentle cleanser and a hydrating moisturizer. On days she stays home, she skips makeup entirely to let her skin breathe. When she does wear makeup, she focuses on enhancing her natural features rather than covering them up. Her must-have products include a red lipstick, a liquid eyeliner, and a blush. For skincare, her absolute essential is the Rare Beauty Always an Optimist 4-in-1 Mist, which acts as a primer, setting spray, and glow booster.
Selena also shared a few professional tricks she has learned over the years. For a perfect winged eyeliner, she places a piece of paper under her lower lashes at the outer corner of the eye to guide the line. For blush, she applies it slightly higher on the cheekbones rather than directly on the apples of the cheeks, which adds more structure to the face.
Managing Stress and Anxiety: Selena's Coping Mechanisms
When asked about dealing with stress and anxiety, Selena recommended listening to music or finding a quiet space to relax. She has been open about her own mental health struggles, including anxiety and depression, and uses these moments to reconnect with herself. Her mantra, “I am enough,” serves as a daily reminder to practice self-compassion. She advises treating oneself like a best friend—never saying anything hurtful that you wouldn't say to someone you love.
Selena credits her support system, therapy, and a balanced lifestyle for helping her navigate the pressures of fame. She also emphasizes the importance of setting boundaries and taking time for oneself, even amidst a busy schedule.
Beauty Icons and Trends: A Love for Natural Looks
When it comes to beauty icons, Selena cites Kate Moss as her ultimate inspiration for her natural beauty and versatility. She admires Moss's ability to switch between edgy, dark looks and fresh, minimal styles with equal elegance. As for trends, Selena enjoys creating more dramatic looks for music videos but prefers a natural, glowing aesthetic in her everyday life. She loves rosy cheeks and a dewy finish, which she achieves with Rare Beauty's Soft Pinch Liquid Blush and Positive Light Liquid Luminizer.
Selena also stresses the importance of finding the right foundation shade, as her skin tone varies between bronzed and fair. She always ensures that the color of her face matches her neck and body to avoid an unnatural look.
Behind the Scenes: The Creative Process of Rare Beauty
Rare Beauty was developed with extensive input from Selena and a team of experts. Each product is designed to be multifunctional and user-friendly. For example, the Always an Optimist Mist can be used before makeup as a hydrating primer, after makeup to set the look, or throughout the day for a refreshing boost. The brand also prioritizes sustainability and inclusivity, offering a wide shade range and using recycled materials for packaging.
Selena is actively involved in product development, often testing items herself. She wants every launch to genuinely solve a problem or fill a gap in the market. Her dedication to quality and authenticity has earned Rare Beauty a loyal following and critical acclaim.
Selena's Evolution: From Disney Star to Beauty Mogul
Selena Gomez began her career as a child actress on Disney Channel's “Barney & Friends” before rising to fame with “The Wizards of Waverly Place.” She transitioned into music with her band Selena Gomez & the Scene and later as a solo artist, releasing hits like “Come & Get It” and “Lose You to Love Me.” Alongside entertainment, she has ventured into producing with her series “13 Reasons Why” and “Only Murders in the Building.”
Her journey has not been without hardships. In 2017, she underwent a kidney transplant due to complications from lupus. She has also been open about her bipolar disorder diagnosis. These experiences have deeply influenced her approach to life and business. Rare Beauty is not just a cosmetics line; it is a platform for mental health advocacy. The Rare Impact Fund, established alongside the brand, aims to raise $100 million over ten years to expand access to mental health services.
Selena's authenticity and vulnerability have made her a role model for millions. She consistently uses her platform to promote self-acceptance and kindness. Her beauty routine may be simple, but the message behind it is profound: you are enough, just as you are.
Rare Beauty continues to expand with new releases, always staying true to its core values. The brand's community, known as the Rare Community, shares stories of self-love and empowerment. Selena believes that beauty should be a source of joy, not pressure. By focusing on what makes each person unique, Rare Beauty inspires confidence from the inside out.
Source: Vogue France News